Andrew M. Cuomo, Governor | Richard A. Ball, Commissioner

Food Safety Alert

November 19, 2007

Jessica A. Chittenden

Blue Planet Foods Issues Allergy Alert on Undeclared Almonds, Milk and Coconut in Heartland® Brand Graham Pie Crusts

Mike Gloekler
(423) 238-7111, Ext. 22440

FOR IMMEDIATE RELEASE -- Collegedale, TN -- November 19, 2007 --- Blue Planet Foods Inc., of Collegedale, Tenn., is recalling 3,898 individual retail units of Heartland® brand Graham Pie Crusts because they contain undeclared almonds, milk and coconut. People who have an allergy or severe sensitivity to almonds, milk or coconut run the risk of serious or life-threatening allergic reaction if they consume these products.

The Heartland ® brand Graham Pie Crusts were distributed through retail stores nationwide.

The Heartland ® brand Graham Pie Crust is a ready-to-eat pie crust, packaged in a foil pie tin with clear plastic cover and labeled “Heartland ® Graham Pie Crust.” The pie crust has a net weight of 6 oz. (170g). Affected pie crusts are limited to those with freshness dates reading: “Best By Oct 27 2008 1” or “Best By Oct 27 2008 3.”

No illnesses have been reported. For most consumers, there is no safety issue with the pie crusts.

The recall was initiated after it was discovered that product containing almonds, milk and coconut was distributed in packaging that did not reveal the presence of almonds, milk and coconut. Subsequent investigation indicates that the problem was caused by a temporary application of an incorrect label.

Consumers who have purchased this product are urged to contact the company’s consumer affairs department toll-free at 1-877-885-6650 for a full refund.

2007 Consumer Alerts