Jessica A. Chittenden|
January 17, 2007
New Pride of New York Billboards Feature ‘Buy Local’ Theme
The Pride of New York Program has launched a new billboard campaign in four upstate markets – Albany, Buffalo, Rochester and Syracuse. The billboards ask consumers, "What’s on your table?" and urges them to "Buy Local. Buy Pride of New York."
To illustrate the wide range of products available from the almost 2,000 members of the Pride of New York Program, the billboards display the Pride of New York emblem with a table set with fresh flowers, wine, cheese, meat, fruits and vegetables and baked goods. In addition, the Program has also posted supporting ads entitled "Pride a la cart" that encourage consumers to look for and buy Pride products at their local supermarkets and convenience stores.
The new Pride of New York billboards can be currently seen at the following locations:
Albany: I-90 East, 6/10 of a mile east of Everett Road
I-787, 1/4 mi. south of Dunn Memorial Bridge
Buffalo: Kensington Expressway at Best Street
I-190 at 298 Weiss Street
Hamburg Turnpike at 109 Gates Avenue
Bailey Avenue at William Street
Clifton Park: Route 9 – north of Rte. 146
Route 9 – south of Rte. 146
Rochester: I-490 & South Avenue
Mt. Hope Avenue – south of Henrietta
Syracuse: I-690 East – east of Thompson Road
I-690 West – at the concrete plant
The Pride of New York Program is making it easier for consumers to locate and buy local food and agricultural products. New York State is home to thousands of farmers and food companies famous for heirloom and organic vegetables, cheese, ice cream, artisan breads, snack foods, fresh fruits, granola, jams, seafood, honey and maple syrup, wines and regional specialties including sauces, marinades, beverages and heritage and smoked meats. Consumers can identify high-quality, local products where they shop by looking for the Program’s emblem that features the Statue of Liberty near a barn on a rolling field.
The Pride of New York is the State’s marketing and promotion program that generates interest and demand for New York food and agricultural products. The Program helps farmers and food processors brand their products by using the Pride of New York emblem, and encourages retailers and restaurants to highlight the New York State products they use and sell by displaying the emblem. Its statewide membership includes growers and food processors, restaurants and retail outlets, wineries, wholesalers and distributors, agri-tourism initiatives and trade associations that support New York agriculture.
For more information about the Pride of New York Program, call 1-800-554-4501 or visit www.prideofny.com.
For a photograph of the new billboards, please visit http://www.agriculture.ny.gov/AP/PrideOfNY/images/Pride_Table07.jpg
2007 Press Releases