Agriculture_Markets
Andrew M. Cuomo, Governor | Richard A. Ball, Commissioner
 
   
Jessica A. Chittenden
518-457-3136
jessica.chittenden@agriculture.ny.gov


February 09, 2007

Pride of New York to Participate in Central Park Winter Jam

Warm Up with New York State Food and Beverages at NYC Winter Festival

Several Pride of New York members will showcase their food and beverages at the 2nd Annual Winter Jam on Saturday, February 10 in New York City’s Central Park. This free outdoor event is open to the public and celebrates winter with snowboarding and sports demonstrations, samples of New York State grown and produced food and beverages, an outdoor farmers’ market and other activities.

"Even during some of the coldest days of winter, New Yorkers can enjoy the greatness of this State," said New York State Acting Agriculture Commissioner Patrick Hooker. "The Central Park Winter Jam provides New York City residents the opportunity to be introduced to the Pride of New York Program, along with its members and the diversity and abundance of New York grown and produced foods. We will continue to look for creative and effective ways, like Winter Jam, to increase the visibility and distribution of New York food and agricultural products, while promoting the benefits they hold for all New Yorkers."

Attendees of Winter Jam can escape the cold in the Pride of New York Warming Tent. Inside, Pride members will offer samples of their products as well as a listing of stores in New York City that carry their goods. Participating members include:

· Hot apple cider from Red Jacket Orchards (Ontario County)

· Fresh apples from the New York Apple Association

· Fresh milk from Mountainside Farms (Delaware County)

· Butternut cookies from Upstate NY Growers’ and Packers’ Cooperative

· Ice cream from Mercer’s Dairy and Five Boroughs Ice Cream (Oneida County)

· Soy milk from ZenSoy (Erie County)

Winter Jam will also feature a Pride of New York Farmers’ Market next to the Warming Tent, where attendees can purchase New York State products directly from growers and producers. In addition, guests can also register for a chance to win a Pride of New York gift basket, filled with the very best in locally grown and produced products. Participants include:

· Apple juice and fruit juice blends from Red Jacket Orchards (Ontario County)

· Baked goods from Horn of Plenty/Meredith’s (Ulster County)

· Maple and honey products from Remsburger Maple (Dutchess County)

The Pride of New York is the State’s marketing and promotion program that generates interest and demand for New York food and agricultural products. The Program helps farmers and food processor brand their products by using the Pride of New York emblem, and encourages retailers, restaurants, and distributors to highlight the New York State products they use and sell by displaying the emblem. Its statewide membership includes nearly 2,000 growers and food processors, restaurants and retail outlets, wineries, wholesalers and distributors, agri-tourism initiatives and trade associations that support New York agriculture.

More information about the NYC’s Central Park Winter Jam is available at www.nycgovparks.org. More information on the Pride of New York can be found by calling 1-800-554-4501 or visiting www.prideofny.com.


2007 Press Releases