Jessica A. Chittenden|
June 21, 2007
Harvest Chart Helps Guide Consumers to NY’s Fresh Produce
Pride of New York Raises Awareness of Available Local Fruits & Vegetables
The Pride of New York Program has updated its Harvest Calendar to include more commodities than ever before. The latest edition of the Harvest Calendar, titled ‘Pride from A(pples) to Z(ucchini)’ is a compilation of over 50 fruits and vegetables grown in New York State and details when they are harvested and when they are available for sale. The Harvest Chart can be found on the Pride of New York website at www.prideofny.com.
"‘Tis the season for fresh fruits and vegetables," New York State Agriculture Commissioner Patrick Hooker said. "From the first spear of spring asparagus to sun-ripened tomatoes on the vine, all the way through to harvesting winter squash, New York consumers can now find the best in fresh with the assistance of a new harvest calendar offered by the Pride of New York Program. Now with the help of the Pride of New York, consumers will know where to find fresh produce, and when to expect it from our local farms."
The Harvest Calendar features 53 different commodities, 38 vegetables and 15 fruits, all grown in New York State. To help consumers identify peak freshness and local availability, the Harvest Calendar clearly depicts when produce is both harvested and available for sale. Some commodities, like asparagus and cherries, are only harvested and available during a short period of time, while traditional garden vegetables are harvested and available most months in the summer. Locally grown root vegetables, such as carrots, beets, onions and potatoes, can have an extended shelf-life when properly stored and therefore are available nearly year-round.
In addition to helping consumers identify and locate New York products, the Pride of New York Program assists farmers and food processors in branding their products by using the Pride of New York emblem. The program also encourages retailers and restaurants to highlight the New York State products they use and sell by displaying the emblem that features the Statue of Liberty near a barn on a rolling field.
Currently, the Pride of New York Program has nearly 2,000 members statewide and includes growers, wineries, food processors, foodservice and retail outlets, agri-tourism initiatives and other organizations that support New York agriculture.
To receive more information about the Pride of New York Program, call 1-800-554-4501 or visit www.prideofny.com.
pdf of the Pride of New York Harvest Chart – ‘Pride from A(pples) to Z(ucchini)
2007 Press Releases