Andrew M. Cuomo, Governor | Richard A. Ball, Commissioner
Jessica A. Chittenden

March 02, 2009

Commissioner Encourages More NY Food in NY Restaurants

State’s Pride of New York Program to Help Restaurants Source Locally

New York State Agriculture Commissioner Patrick Hooker today encouraged New York restaurants to source more New York food and beverages for their menus. The announcement was made at the 16th annual International Restaurant & Foodservice Show of New York at the Jacob K. Javits Convention Center.

"More people are getting a true taste of the Empire State when dining out," the Commissioner said, "because more restaurants are including New York grown and made products in their recipes and on their menus. I applaud those establishments for "buying local" and encourage more chefs to do the same. The Pride of New York program can help them by making connections to more than 2,000 New York farmers, wineries and food processors, offering a variety of delicious items, all made or grown here in New York State."

The Pride of New York is the State’s marketing and promotion program that generates interest and demand for New York food and agricultural products. Restaurants are eligible and encouraged to join the program, which uses an emblem to signify New York products. Interested restaurants are encouraged to use the emblem at their place of business and on their menus to signify local foods. They are also eligible to apply for cooperative advertising funding, up to $5,000 to promote the use of specialty crops, such as local fruits and vegetables, maple and honey products on their menus.

Mary Cleaver, Owner and Executive Chef of The Green Table in Chelsea, said, "There is nothing more to us important that supporting our local family farmers. At the Green Table we share with our customers the great taste and variety of New York State’s farm products from Montauk Point to the Finger Lakes and beyond, including pasture-raised meats, artisanal cheeses, hand-lined caught fish, world class wine and grapes, and sustainably grown fruits and vegetables."

Pride of New York members are exhibiting at the Restaurant Show, March 1-3, as part of the Pride of New York Marketplace, a one-stop shop showcasing exclusively New York food companies for buyers interested in sourcing local foods and beverages.  The following New York companies are participating:

·        Breezy Hill Orchards (Dutchess County)

·        Champlain Valley Specialties (Essex County)

·        Esposito’s Sausage (New York County)

·        Fisher Island Oysters (Suffolk County)

·        GoVeggies (Erie County)

·        Great Performances (New York County)

·        Greenmarket (New York County)

·        Heavenly Souffle (New York County)

·        Hunts Point Terminal Produce Market

·        Katchkie Farm (Columbia County)

·        Knoll Krest Farm (Dutchess County)

·        Long Island Wine Council (Suffolk County)

·        My Brother Bobby’s Salsa (Dutchess County)

·        North Fork Potato Chips (Suffolk County)

·        Red Jacket Orchards (Ontario County)

·        Rick’s Pick’s (New York County)

·        Warwick Valley Winery (Orange County)

·        Yohay Baking (Suffolk County)

The Program helps restaurant owners find locally produced and unique food items, as well as great wines from the State’s burgeoning industry. The Program also helps restaurants promote local or seasonal entrees made with New York State agricultural products.

The Pride of New York is the State’s marketing and promotion program that generates interest and demand for New York food and agricultural products. The Program helps farmers and food processors market their products with the Pride of New York emblem, and encourages retailers, restaurants, and distributors to highlight the New York State products they use and sell by displaying the emblem.

To become a member, or for more information on the Pride of New York Program, call 1-800-554-4501 or visit

2009 Press Releases