Agriculture_Markets
Andrew M. Cuomo, Governor | Richard A. Ball, Commissioner
 
   
Jessica Ziehm
518-457-3136
jessica.ziehm@agriculture.ny.gov


November 13, 2009

Commissioner Awards Federal Funds for “Buy Local” Advertising

56 Pride of New York Members Receive $127,000 in Awards; New Round of Funding Announced

New York State Agriculture Commissioner Patrick Hooker today awarded $127,000 in federal funds to 56 recipients of the Pride of New York “Buy Local” Cooperative Advertising Program. This funding was provided through the 2006 USDA Specialty Crop Block Grant Program with the intentions to increase the sales and competitiveness of New York’s specialty crops. The Commissioner also announced an additional round of funding for the same program, which includes $129,000 made available from the 2007 USDA Specialty Crop Block Grant Program.

“There has never been a more opportune time for the State’s farmers and food processors to promote their locally grown products than now,” the Commissioner said. “These grants will help enable producers to take advantage of the on-going ‘buy local trend’ by initiating advertising and marketing plans to help further direct consumers to their locally grown products. If a producer missed out on this round of funding, we are offering the same program again with 2007 funds that we received from USDA.”

The Pride of New York’s “Buy Local” Cooperative Advertising Grant Program was a pilot project of the Department that provided up to $5,000 in matching funds to members of the Pride of New York Program. These grants were offered on a first-come, first-served basis to help create and develop promotional messages, purchase media time, print space or signage or pursue other promotional activities. There were 153 applications submitted for the program and enough funding to fund 56 projects. The awards recipients are attached.

With federal funds the State obtained through the 2007 USDA Specialty Crop Block Grant Program, the Commissioner also announced today the availability of $129,000 in matching funds to continue the “Buy Local” Cooperative Advertising Program. Round 2 of the program will again provide up to $5,000 to create and develop promotional messages, purchase media time, print space or signage or pursue other promotional activities, and will be offered on a first come, first serve basis. Applications for Round 2 can be found at http://www.agriculture.ny.gov/RFPS.html.

The Pride of New York program is the State’s marketing program for food and agricultural products grown or processed in New York State. The program was created to help consumers identify fresh, high-quality New York State products where they shop. The Pride of New York also assists farmers and food processors in branding their products by using the Pride of New York emblem, and encourages retailers and restaurants to highlight the New York State products they use and sell by displaying the emblem. To find out more about the Pride of New York Program, call 1-800-554-4501 or visit http://www.prideofny.com.

The federal funds used for this program were targeted to promote specialty crops, which include fruits and vegetables, maple, honey, wine, horticulture and nursery crops. Specialty crops generate $1.34 billion annually in New York and make up one-third of the State’s total agricultural receipts. They also rank high nationally in both production and economic value. For example, New York is the second largest state in the nation for apples, cabbage and maple syrup; third for grapes and cauliflower; and fourth for tart cherries, pear, snap beans and sweet corn.

Pride of New York “Buy Local” Cooperative Advertising Program

2009 Grant Recipients

WESTERN NEW YORK

Abundance Cooperative Market (Monroe County) ……………………………....... $2,202

Badding Bros. Farm Market (Erie County) ……………………………................... $2,500

Becker Farms & Vizcarra Vineyards (Niagara County) ………………………….... $5,000

Eden Valley Growers (Erie County) ……………………………………………..... $ 500

Gro-Moore Farms (Monroe County) ……………………………………………..... $2,000

Hidden Hollow Farms (Monroe County) ………………………………………….. $ 483

Lagoner Farms (Wayne County) ……………………………………………........... $4,969

Murphy’s Orchards (Niagara County) ……………………………………………... $3,824

Niagara County Cornell Cooperative Extension (Niagara County) ……………...... $ 509

Zehr’s Farm Market & Nursery (Niagara County) ……………………………….... $3,715

FINGER LAKES

Bakers’ Acres (Tompkins County) ……………………………………………….... $3,200

Elderberry Pond Country Foods (Cayuga County) ……………………………… . $2,700

Goose Watch Winery (Seneca County) …………………………………………..... $2,275

Penguin Bay Winery (Schuyler County) …………………………………………... $1,625

Swedish Hill Winery (Seneca County) …………………………………………...... $2,125

Three Brothers Winery (Ontario County) ………………………………………….. $ 500

CENTRAL NEW YORK

Alambria Cooperative Market (Madison County) …………………………………. $ 300

Central New York Regional Market (Onondaga County) ……………………….... $4,000

Chenango-Madison Bounty (Madison County) ………………………………….... $3,978

Delaney Farms (Onondaga County) ……………………………………………...... $ 500

Hunter & Hilsberg (Onondaga County) ………………………………………….... $5,000

Navario Orchard (Onondaga County) ……………………………………………... $4,983

Nelson Farms (Madison County) ………………………………………………....... $5,000

Paul’s Nursery (Oswego County) ………………………………………………...... $1,500

Windy Hill Orchard (Oneida County) …………………………………................... $1,950

SOUTHERN TIER

Ebenezer Hill Gardens (Alleghany County)………………………………………. . $ 110

Plantasia Nursery (Tioga County) ………………………………………………...... $ 925

Purdy & Son’s Foods (Chenango County) ………………………………………. . $1,500

Upstate Harvest (Chenango County) …………………………………………… ... $ 662

NORTH COUNTRY

Adirondack Maple Producers (Essex County) ………….......................................... $1,000

Carthage Area Chamber of Commerce Farmers Market (Jefferson County) …….... $ 473

Hurlbut’s Maple Products (St. Lawrence County) ……………………………….... $2,463

North Country Farms (Jefferson County) ………………………………………..... $3,000

North Croghan Outpost (Jefferson County) ………………………………….......... $ 448

Orebed Sugar Shack (St. Lawrence County) …………………………………........ $ 481

Rhodes Greenhouses (Jefferson County) ………………………………………….. $2,500

St. Lawrence County Maple Association ………………………………….............. $1,650

Thousand Islands Winery (Jefferson County) ……………………………............... $4,000

MOHAWK VALLEY

Canajoharie Farmers’ Market (Montgomery County) ……………………………... $ 441

Cooperstown Farmers’ Market (Otsego County) ………………………….............. $2,507

Fly Creek Cider Mill (Otsego County) ……………………………………….......... $5,000

Maple Shade Farm (Delaware County) …………………………………………..... $1,000

Pick-A-Pumpkin Patch (Schoharie County) ……………………………………….. $1,125

CAPITAL DISTRICT

Ellms Family Farm (Saratoga County) ……………………………………….......... $3,751

Upper Hudson Maple Producers Association (Washington County)……………..... $2,200

Zorbas Natural Food (Saratoga County) ………………………………………....... $ 750

HUDSON VALLEY

Evergreen Farm (Dutchess County) .......................................................................... $1,347

Fishkill Farms (Dutchess County) ………………………………………................. $5,000

Kingston Farmers’ Market (Ulster County) ………………………………………... $1,639

Little Tikes/Awesome Foods (Dutchess County) ………………………………...... $ 500

Raspberry Fields Farm (Ulster County) ………………………………………......... $ 648

Soons Orchard (Orange County) …………………………………………............... $5,000

Stoutridge Vineyard (Ulster County) …………………………………………........ $ 500

Suffern Farmers’ Market (Rockland County) ……………………………………... $2,177

NEW YORK CITY

Rick’s Pick’s LLC (New York County) ………………………………………….... $4,583

STATEWIDE

New York State Maple Producers Association……………...................................... $4,000

STATE TOTAL................................................................................................... $126,718


2009 Press Releases