Agriculture_Markets
Andrew M. Cuomo, Governor | Richard A. Ball, Commissioner
 
   
Jessica Ziehm
518-457-3136
jessica.ziehm@agriculture.ny.gov


October 01, 2010

Commissioner Awards Federal Funds for “Buy Local” Advertising

38 Pride of New York Members Receive $129,212 in Matching Grant Funds

New York State Agriculture Commissioner Patrick Hooker today awarded $129,212 in federal funds to 38 recipients of the Pride of New York “Buy Local” Cooperative Advertising Program.  This is the second round of the program with funding provided by USDA’s Specialty Crop Block Grant Program.  These grants are intended to help increase the sales and competitiveness of New York’s specialty crops.

            “Locally grown, New York State products are in great demand,” the Commissioner said, “and our growers do an outstanding job of producing a variety of farm fresh produce and local agriculture products.  To help them meet that demand and have their products known, these grants will enable our producers throughout the State to stretch their advertising dollars in order to direct customers in the right direction – right to our local farm businesses!”

            The Pride of New York’s “Buy Local” Cooperative Advertising Grant Program provided up to $5,000 in matching funds to members of the Pride of New York Program. These grants were offered on a first-come, first-served basis to help create and develop promotional messages, purchase media time, print space or signage or pursue other promotional activities for fresh or processed local specialty crop products. The Department received 52 applications with enough funding to support 38 projects. The awards recipients are attached.

            The Pride of New York program is the State’s marketing program for food and agricultural products grown or processed in New York State. The program was created in 1996 to help consumers identify fresh, high-quality New York State products where they shop. The Pride of New York also assists farmers and food processors in branding their products by using the Pride of New York emblem, and encourages retailers and restaurants to highlight the New York State products they use and sell by displaying the emblem. To find out more about the Pride of New York Program, call 1-800-554-4501 or visit http://www.prideofny.com.    
New York State produces a wide range of specialty crops that include fruits and vegetables, wine, maple syrup, horticulture and nursery crops.  Specialty crops generate $1.39 billion annually in New York and make up one-third of the State’s total agricultural receipts. They also rank high nationally in both production and economic value. For example, New York is the second largest state in the nation for apples and pumpkins; third for grapes, cabbage, cauliflower and maple syrup; and fourth for tart cherries, pears, snap beans and onions.  A detailed list of commonly recognized specialty crops, as defined by USDA, can be found at www.ams.usda.gov/AMSv1.0/scbgp.

 

PRIDE OF NEW YORK “BUY LOCAL” COOPERATIVE ADVERTISING PROGRAM
Round 2 – 2010 Recipients

Western New York
Accord Foods, Inc. (Monroe County)............................................................................... $5,000.00
Brown's Berry Patch (Orleans County)............................................................................. $5,000.00
Childs Blueberries & Raspberries (Cattaraugus County).................................................. $1,050.00
Maple Glen Sugar House (Cattaraugus County)............................................................... $1,582.50
Monroe Community College (Monroe County)............................................................... $1,860.00
Pumpkinville, LLC (Cattaraugus County)......................................................................... $4,000.00
Singer Farms (Niagara County)........................................................................................... $ 414.00
Village of Fredonia Farmers' Market (Chautaugua County)............................................ $1,040.00
Watt Farms Country Market (Orleans County)................................................................. $2,000.00

Finger Lakes
Cobblestone Farm Winery and Vineyard (Seneca County).............................................. $5,000.00
Fox Run Vineyards (Yates County).................................................................................. $2,350.00
Horsford Farms (Cayuga County)....................................................................................... $500.00
Keuka Lake Coffee Roasters (Cayuga County)............................................................... $5,000.00
Knapp Winery & Vineyard (Seneca County)....................................................................... $500.00
Mosher Farms, LLC (Seneca County).............................................................................. $1,450.00
Ontario Orchards (Seneca County)................................................................................... $4,000.00
Pick'n Patch (Ontario County)........................................................................................... $4,300.00
Red Jacket Orchards (Ontario County)............................................................................. $5,000.00
Seneca County Chamber of Commerce (Yates County)................................................... $5,000.00

Central New York
Reeves Farms (Onondaga County).................................................................................... $5,000.00
Sollectio Landscaping Nursery (Onondaga County)......................................................... $5,000.00

North Country
Cornell Cooperative Extension (Lewis County)................................................................... $500.00
Lewis County Maple Producers Association..................................................................... $4,250.00
Tug Hill Vineyards (Lewis County)................................................................................. $4,984.00
Yellow Barn Winery (Jefferson County)........................................................................... $1,067.50

Capital District
Rathbun's Maple Sugar House (Washington County)....................................................... $3,000.00
Ryan’s Farmers Market (Albany County)......................................................................... $5,000.00
Schenectady Greenmarket (Schenectady County)............................................................ $3,050.00
Sheldon Farms (Washington County)............................................................................... $5,000.00

Hudson Valley
Community Markets (Westchester County)...................................................................... $5,000.00
Harvest Festival at Bethel Woods Center for the Arts (Sullivan County)........................ $5,000.00
Mountain Valley Preserve (Sullivan County)................................................................... $3,500.00
Pennings Farm Market (Orange County).......................................................................... $5,000.00
Village of Saugerties Farmers' Market (Ulster County).................................................... $2,672.00
Warwick Valley Apple Trail (Orange County).................................................................. $5,000.00

Metro New York & Long Island
Garden of Eve (Suffolk County)....................................................................................... $1,825.00
Long Island Farm Bureau (Suffolk County)..................................................................... $5,000.00
Wholesale Greenmarket/Grow NYC (New York County)............................................... $4,317.00
                                                                                                  

 


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