Joe Morrissey, 518-457-0752|
September 12, 2012
Department of Agriculture and Markets Meets the Twitter Universe
Commissioner Aubertine Encourages New Yorkers to Follow @NYAgandMarkets for the Latest News in New York Agriculture
State Agriculture Commissioner Darrel J. Aubertine today announced the Department’s first foray into the world of social networking. New Yorkers can now follow the Department of Agriculture and Markets on Twitter: @NYAgandMarkets.
“We’re a 21st century state agency and we need to adopt new avenues to communicate directly with our constituents,” Commissioner Aubertine said. “Just as importantly, we need to listen to our constituents. Twitter gives us a great venue to do just that. By listening to and learning from our fellow New Yorkers through social media, we will improve our services while enhancing our accountability and transparency.”
This announcement comes on the heels of news that Commissioner Aubertine will be authoring a monthly column for Empire State Farmer. In the months ahead, the Department plans to expand its efforts to reach out to even more New Yorkers through various social networking sites and other avenues.
Acting New York State Chief Information Officer Daniel C. Chan said, “I am pleased to see so many of our state agencies embracing social media to engage their customers. Social media tools like Twitter help our state agencies transform stodgy business practices and relationships into fun, integrated digital government programs by opening new lines of communication and increasing open participation in government. I have no doubt @NYAgandMarkets will be an informative and engaging tool for Commissioner Aubertine and the agency to engage businesses and consumers alike.”
To meet today's demands and anticipate future needs, New York State launched the Empire 2.0 Initiative, which is designed to enhance customer transactions and experience of social media networking with state government, increase transparency into government operations, and enhance citizen engagement. The Empire 2.0 Center of Excellence is a "one-stop" Center that provides resources and tools about social media and Web 2.0 technologies and best practices in the industry. To visit the Empire 2.0 Center of Excellence website, go to www.empire-20.ny.gov.
For more information about the Department of Agriculture and Markets and its programs, please visit www.agriculture.ny.gov or follow us on Twitter: @NYAgandMarkets.
2012 Press Releases