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Dave Bullard 315-487-7711 x 1377
November 19, 2015
Online Ticket Sales Broaden Reach of the 2015 Great New York State Fair
Ticket Purchases Came from 35 States, D.C., and Canada
People bought tickets to the 2015 Great New York State Fair from 36 states, the District of Columbia, and several Canadian provinces via the Fair’s online ticket sales program, Acting Fair Director Troy Waffner announced today.
Nearly 32,000 tickets were sold through the Fair’s online box office as the Fair continued its transition from the old system of counting hundreds of thousands of paper ticket stubs by hand to a modern system using barcoded tickets and scanning devices.
“Our effort to embrace technology for our admissions program paid big dividends for us this year and certainly broadened our reach. We sold tickets from Oregon to Maine and from Texas to Toronto. This new data shows that people in all corners of the continent know about the Great New York State Fair, and many made the trip this year,” said Waffner.
Direct online sales allowed the Fair to create special sales events for the first time. Last year, the Cyber Monday promotion, which took place on the Monday after Thanksgiving, saw 10,000 tickets sell for $3 each in about 90 minutes. The Cinco de Mayo promotion featured 5,555 tickets at $5 each and sold out in a few hours. The regular general admission ticket sale, at $6 per ticket, began in July and ended at midnight on the day before the Fair opened. During that time, 16,425 tickets were sold.
Overall, 4.6% of all tickets sold online were bought by people living outside of New York State. The top five places:
- Pennsylvania, with 18.3% of all tickets sold to fairgoers outside of New York State;
- New Jersey, 13.8%;
- Canada, 9.2%;
- Florida, 8.5%
- Massachusetts, 7.7%
Virginia, Connecticut, and Maryland were the next largest.
However, when a state’s population was taken into account, residents of Vermont bought more tickets per capita than any other area, with New Hampshire, New Jersey, Pennsylvania and Connecticut rounding out the top five. All tickets sold in Canada were sold in either Ontario or Quebec provinces. Every region of the country was represented, with tickets sold in places as far from the Town of Geddes Fairgrounds as Nevada, New Mexico, Texas, Washington State, and Louisiana. Overall, 908,147 people attended the 2015 Great New York State Fair.
The New York State Fair, operated by the New York State Department of Agriculture and Markets, runs from August 25 to September 5, 2016. The Fair’s mission, reflected in its theme, “Summer’s Best in Show,” is to showcase the best of New York agriculture while providing top-quality entertainment.
In addition to the annual New York State Fair, the Fairgrounds host dozens of agricultural events throughout the year, including some of the Northeast’s most prestigious horse and livestock shows.
The home of the Great New York State Fair is a 375-acre exhibit and entertainment complex that operates all year. A year-round schedule of events is available on the Fair’s website. The Fair’s official mobile phone app is in the Google Play and iTunes stores. Find The Great New York State Fair on Facebook, follow @NYSFair on Twitter, and enjoy photos from the Fair at Flickr.com/photos/nysfair. Also, New Yorkers are invited to send their ideas for the Great New York State Fair to email@example.com.
2015 Press Releases